Market Sweet Spot, Setting a Market CPM Options

[sharona]

I tend to mainly show in house ads (for my other sites). Therefore picking a cpm is based on maximum revenue rather than beating an existing campaign CPM.

This month my Openx Market earnings are down to about 10% normal so I have tried various CPM e.g. 0.01 0.05 0.10 0.15 0.20 and 0.30 with no real difference in earnings (0.01 is the best!). Normally it is 0.10 or 0.15 for me.

Any thoughts as to how else to optimise?

I.e. where is the sweetspot for CPM in the market at the moment?

[whitey10tc]

I tend to mainly show in house ads (for my other sites). Therefore picking a cpm is based on maximum revenue rather than beating an existing campaign CPM.

This month my Openx Market earnings are down to about 10% normal so I have tried various CPM e.g. 0.01 0.05 0.10 0.15 0.20 and 0.30 with no real difference in earnings (0.01 is the best!). Normally it is 0.10 or 0.15 for me.

Any thoughts as to how else to optimise?

I.e. where is the sweetspot for CPM in the market at the moment?

I find that that "sweet spot" is forever changing, min by min, hr by hr and day by day. Over the weekend I had all my campaigns at a CPM of $3+, come Monday I needed to adjust that to maximize, adjusting some down as low as 0.30 CPM but that's my lowest and I'm up by 3% for revenue this month and down 12% for the amount of impressions. This will be the 3rd month using openx so I'm still playing with it.

[sharona]

I tend to mainly show in house ads (for my other sites). Therefore picking a cpm is based on maximum revenue rather than beating an existing campaign CPM.

This month my Openx Market earnings are down to about 10% normal so I have tried various CPM e.g. 0.01 0.05 0.10 0.15 0.20 and 0.30 with no real difference in earnings (0.01 is the best!). Normally it is 0.10 or 0.15 for me.

Any thoughts as to how else to optimise?

I.e. where is the sweetspot for CPM in the market at the moment?

I find that that "sweet spot" is forever changing, min by min, hr by hr and day by day. Over the weekend I had all my campaigns at a CPM of $3+, come Monday I needed to adjust that to maximize, adjusting some down as low as 0.30 CPM but that's my lowest and I'm up by 3% for revenue this month and down 12% for the amount of impressions. This will be the 3rd month using openx so I'm still playing with it.

Thanks for that - odd feeling I am far too low. Will try higher up and will post what I find,

ta